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they’re not just pencils, they‘re…
the NEW BLACK


You know, the latest thing. Because regular yellow Number 2’s are so yesterday. The New Black is all black — black graphite, black wood, black paint, black ferrule, black eraser, with ironic white imprints. Twelve assorted pencils in each peggable header-bag.

Concept by Tabitha White. Design: Fred Studio

©2009 FRED