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BOTTOMS UP SHOT
drink up, drunk down


Each Bottoms Up shot glass is helpfully labeled “drink” so you know which side to fill. Knock it back and flip it over, and you get a similar-looking, though decidedly different message. This sort of typographic magic is called an “ambigram” — a calligraphic design that manages to squeeze two different readings into the same set of curves. Our curves have a third meaning as well: Hand over those car keys, buddy! We’ve packed two oversized 4-ounce glasses in each colorful gift box.

Design: Jason Amendolara, Fred Studio

©2009 FRED